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Hyundai is ending Santa Cruz production in 2026 due to poor sales and excess inventory, with no replacement planned.
Hyundai is ending production of its Santa Cruz compact ute in 2026, earlier than expected, due to weak sales and excess inventory, with no replacement planned.
The vehicle, introduced in 2021, underperformed compared to the Ford Maverick, which outsold it six to one in 2025.
Sales dropped 20% last year, while the Tucson SUV rose 14% in the U.S. Production has already been halved, and the company is reallocating capacity to the Tucson.
Hyundai is developing a new body-on-frame pickup, expected by late 2028, potentially for global markets including Australia, with an SUV variant also in development.
It continues a joint project with General Motors on five vehicles, including a Latin American pickup, though its availability in Australia is uncertain.
Hyundai pondrá fin a la producción de Santa Cruz en 2026 debido a las bajas ventas y el exceso de inventario, sin que se planee un reemplazo.