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Chinese youth fuel Boiling Plan's hot pot boom with eco-friendly dining, driving rapid global expansion.
China’s youth are driving a surge in nature-themed hot pot dining, led by Boiling Plan, a 2025-founded brand emphasizing fresh, sustainably sourced ingredients and eco-friendly restaurant designs.
The chain uses AI for demand forecasting and robotic dogs as receptionists, while planning ten ecological farms by 2026 to ensure quality and reduce costs.
After strong domestic growth, Boiling Plan launched an international expansion, securing 21 overseas locations across four countries by late 2025 and aiming for 10,000 global outlets within three years.
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La juventud china alimenta el auge de Boiling Plan con comidas ecológicas, impulsando una rápida expansión global.