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flag China's winter tourism booms with record visitors, driven by visa-free access, direct flights, and popular snow activities.

flag Winter tourism in China is surging, with record visitor numbers across Heilongjiang, Xinjiang, Inner Mongolia, and Hebei. flag A 10% year-on-year rise in ski resort visits and a 66% increase in inbound tourism—reaching 190,000 travelers—reflect growing global interest. flag Expanded visa-free access, direct flights from Southeast Asia and neighboring countries, and popular snow and ice activities like ice biking, snow tubing, and festivals are driving demand. flag Cultural events, live performances, and intangible heritage experiences further enhance appeal, with booking platforms reporting near-doubling of inbound reservations, especially in Xinjiang and Inner Mongolia.

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