Apple sold a record 240.6 million iPhones in 2025, leading the global market.

In 2025, Apple shipped a record 240.6 million iPhones, capturing 20% of the global market and maintaining its position as the leading smartphone vendor for the third year in a row. The iPhone 16 and 17 series saw strong sales, with the base models gaining popularity thanks to Pro-level upgrades and competitive pricing. Samsung rebounded with a 7% annual increase, boosted by the Galaxy S25 Ultra and A-series devices, while Huawei reclaimed dominance in China. Despite an overall market growth of 2% to 1.25 billion units, rising memory costs and component shortages are expected to have an impact on supply and pricing in early 2026.