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Thailand names Blackpink’s LISA its new tourism ambassador to promote wellness-focused travel globally.
Thailand has named Blackpink’s LISA as its new Amazing Thailand Ambassador, launching the "Feel All the Feelings" campaign at Wat Arun.
The initiative, part of the broader "Trusted Thailand" effort, promotes meaningful, wellness-focused travel experiences across five themed routes emphasizing nature, culture, and connection.
A global content campaign featuring LISA and over 20 creators from 10 countries aims to generate 100 million digital impressions, highlighting Thailand’s emotional depth, safety, and authenticity as a top leisure destination.
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Tailandia nombra a Blackpink's LISA su nuevo embajador turístico para promover viajes centrados en el bienestar a nivel mundial.