Malaysia's 2026 F&B fair boosted its push to become a top ASEAN food hub by linking global buyers with local suppliers and showcasing innovation.

The Malaysian International Food & Beverage Trade Fair 2026 in Kuala Lumpur advanced Malaysia’s goal to become a top ASEAN F&B hub through a unified "Made in Malaysia" ecosystem. Focused on innovation and trade, the event connected global and local stakeholders across the F&B supply chain, highlighting sectors like ready-to-eat, halal-certified products, and foodservice tech. A key feature was the Buyer Programme, linking international buyers with Malaysian suppliers for export opportunities. The fair also spotlighted talent through the Malaysia National Coffee Championship and offered workshops and chef-led sessions to boost industry capability and market readiness.