Coca-Cola launches World Cup campaign with a new "Jump" cover by Travis Barker, Steve Vai, J Balvin, and Amber Mark.

A new cover of Van Halen’s “Jump” featuring Travis Barker, Steve Vai, J Balvin, and Amber Mark is central to Coca-Cola’s global campaign ahead of the 2026 FIFA World Cup, co-hosted by the U.S., Canada, and Mexico from June 11 to July 19. The song is part of the first ad, “Bubbling Up,” highlighting football’s unifying power through shared experiences across digital platforms, local venues, and home viewing events. Coca-Cola emphasizes the tournament’s emotional and communal impact.