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Australia’s top fashion retailer uses Datadog’s AI tools to improve system reliability during major sales.
The Iconic, Australia’s top online fashion retailer, has adopted Datadog’s AI-powered observability platform to boost reliability during major sales events like Black Friday and Christmas.
By centralizing logs, metrics, and traces across its AWS-based systems, the company improved incident detection, reduced troubleshooting time, and ensured faster response during traffic surges up to tenfold.
The platform’s anomaly detection, Service Level Objectives, and team ownership features enhance accountability and performance.
Integrations with tools like GitHub provide shared visibility for technical and business teams.
The retailer plans to expand SLO use, improve developer workflows, and explore security and external monitoring features to maintain a seamless shopping experience amid growing demand.
El principal minorista de moda de Australia utiliza las herramientas de IA de Datadog para mejorar la fiabilidad del sistema durante las ventas importantes.