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flag Australia’s top fashion retailer uses Datadog’s AI tools to improve system reliability during major sales.

flag The Iconic, Australia’s top online fashion retailer, has adopted Datadog’s AI-powered observability platform to boost reliability during major sales events like Black Friday and Christmas. flag By centralizing logs, metrics, and traces across its AWS-based systems, the company improved incident detection, reduced troubleshooting time, and ensured faster response during traffic surges up to tenfold. flag The platform’s anomaly detection, Service Level Objectives, and team ownership features enhance accountability and performance. flag Integrations with tools like GitHub provide shared visibility for technical and business teams. flag The retailer plans to expand SLO use, improve developer workflows, and explore security and external monitoring features to maintain a seamless shopping experience amid growing demand.

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