Nike cuts 775 jobs in TN and MS to streamline operations and boost efficiency amid ongoing challenges.

Nike is cutting 775 jobs, primarily at distribution centers in Tennessee and Mississippi, as part of a broader restructuring to streamline operations, accelerate automation, and improve supply chain efficiency. The move, part of CEO Elliott Hill’s “Win Now” strategy, aims to reduce complexity, boost profitability, and enhance responsiveness amid ongoing challenges including weak sales in China and declining gross margins. The layoffs follow previous workforce reductions in 2024 and 2025 and reflect a shift toward technology-driven logistics and core product lines like running shoes and sneakers. The company emphasized the changes are strategic, not tied to financial distress, and intended to support long-term growth.