Nike cuts 775 jobs in TN and MS to streamline operations and boost efficiency amid ongoing challenges.

As part of a larger reorganization to improve supply chain efficiency, expedite automation, and streamline operations, Nike is eliminating 775 jobs, mostly at distribution centers in Tennessee and Mississippi. The action is a component of CEO Elliott Hill's "Win Now" strategy, which aims to improve responsiveness, increase profitability, and simplify operations in the face of persistent difficulties like declining gross margins and poor sales in China. The layoffs are a reflection of a move toward technology-driven logistics and core product lines like running shoes and sneakers, and they come after earlier workforce reductions in 2024 and 2025. The business stressed that the adjustments are strategic, unrelated to financial difficulties, and meant to promote long-term expansion.