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flag Horse-themed collectibles surge in China ahead of Lunar New Year, driven by cultural demand.

flag The Year of the Horse is boosting demand for equine-themed collectibles in China ahead of Chinese New Year, with stores and manufacturers reporting strong sales of items like porcelain tea pets, brooches, and decorative magnets. flag Products blending traditional craftsmanship with zodiac symbolism are popular, especially among younger consumers seeking cultural connection and ritual. flag Horse-themed goods make up about half of increased production orders, indicating sustained interest beyond the season.

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