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Horse-themed collectibles surge in China ahead of Lunar New Year, driven by cultural demand.
The Year of the Horse is boosting demand for equine-themed collectibles in China ahead of Chinese New Year, with stores and manufacturers reporting strong sales of items like porcelain tea pets, brooches, and decorative magnets.
Products blending traditional craftsmanship with zodiac symbolism are popular, especially among younger consumers seeking cultural connection and ritual.
Horse-themed goods make up about half of increased production orders, indicating sustained interest beyond the season.
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Los objetos de colección con temática de caballos aumentan en China antes del Año Nuevo Lunar, impulsados por la demanda cultural.