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Brown Thomas pleaded guilty to misleading Black Friday discounts in Ireland, agreeing to pay €1,000 to charity and cover legal fees by March 16, 2026.
Brown Thomas Arnotts pleaded guilty to violating Irish sales pricing laws after the CCPC found the retailer displayed misleading discounts during the 2024 Black Friday and other sales periods, failing to base prices on the lowest in the prior 30 days or clearly show original prices.
The case, heard in Dublin District Court, required the company to pay €1,000 to charity and cover legal costs by March 16, 2026, or face a fine.
The ruling is part of a broader enforcement effort by the CCPC, which has previously prosecuted retailers like Boots and Lifestyle Sports for similar violations under 2022 pricing rules designed to ensure transparent, accurate pricing during high-pressure sales events.
Brown Thomas se declaró culpable de engañar los descuentos del Viernes Negro en Irlanda, aceptando pagar 1.000 € a la caridad y cubrir los honorarios legales antes del 16 de marzo de 2026.