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Bonhams relocates its U.S. HQ to Manhattan’s Steinway Hall to boost public access and expand globally amid art market challenges.
Bonhams is relocating its U.S. headquarters to Steinway Hall in Manhattan’s Billionaires’ Row, moving into a larger, more accessible space with a glass atrium and rotunda to boost public engagement.
The shift, part of a broader strategy to attract new collectors through jewelry, watches, and diverse categories, aims to stabilize revenue amid art market volatility.
The move reflects efforts to expand globally, particularly into Asia and the Middle East, and explore digital formats like NFTs, as auction houses adapt to shrinking buyer pools and rising prices limiting access to mid-market works.
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Bonhams traslada su sede de EE.UU. al Steinway Hall de Manhattan para impulsar el acceso público y expandirse a nivel mundial en medio de los desafíos del mercado del arte.