Actress Sydney Sweeney teases launch of her lingerie brand, Syrn, set for January 28, 2026.

Actress Sydney Sweeney has teased the launch of her lingerie brand, Syrn, with a video posted on the brand’s website showing her applying red lipstick to write “coming 1/28. xo, Syd” on a mirror. The video, featuring a glamorous aesthetic, ends with the message “I’m coming for you.” The brand’s debut is set for January 28, 2026. Sweeney previously drew attention for a stunt involving the Hollywood sign, which she had authorization to film but not to climb.