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UK parents spend £234 yearly on kids' supplements, driven by immunity and health concerns despite rising costs.
UK parents spend an average of £234 annually on supplements for each child, with 92% purchasing them in the past year, according to a Clearpay survey.
Common supplements include multivitamins, vitamin C, vitamin D, probiotic yogurts, and iron.
Sales of children’s magnesium surged 296% year-on-year, followed by vitamin D and probiotic drinks.
Over half bought supplements to boost immunity, while others aimed to prevent illness, improve focus, or reduce absences.
Despite similar spending to adults—£241 per year—63% report rising costs and 44% struggle to identify effective products.
Forty-four percent plan to spend more this year, reflecting ongoing health prioritization amid financial pressures.
The survey, conducted by OnePoll from January 9–14, included 2,000 UK parents of children under 18.
Los padres del Reino Unido gastan 234 libras anuales en suplementos para niños, impulsados por preocupaciones de inmunidad y salud a pesar del aumento de los costos.