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UK AI shopping trust rises to 28%, driven by younger adults, despite privacy concerns.
A survey by Adyen finds that 28% of UK consumers now trust AI to handle their entire shopping process, up from 12% a year ago, driven by younger adults.
Among those aged 28 to 43, 49% are willing to let AI manage full purchases.
While 84% of retailers support AI-driven transactions, concerns persist over data privacy and security, with 32% of users wanting to review or cancel purchases.
Over half of AI shoppers say it saves time and reduces online clutter.
Experts urge retailers to strengthen payment systems and maintain control over customer relationships as AI shifts from browsing to buying.
The findings are based on a survey of 2,000 UK adults and 500 retailers conducted November 21 to December 3.
La confianza en las compras de IA en el Reino Unido aumenta al 28%, impulsada por adultos más jóvenes, a pesar de las preocupaciones por la privacidad.