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flag Hainan's duty-free policy boost drew 106 million visitors in 2025, driving tourism revenue to 225.4 billion yuan.

flag In 2025, Hainan province attracted 106 million visitors, a 9.1% rise from 2024, fueled by expanded duty-free shopping under its Free Trade Port customs operations launched December 18. flag The policy, now covering 47 product categories and allowing outbound travelers to shop, boosted sales at duty-free stores to 4.86 billion yuan from December 18 to January 17—a 46.8% year-on-year increase—with shopper numbers up 30.2%. flag International tourists, including those from Belarus and Russia, cited lower prices and access to global brands as key draws, while local residents gained year-round access to duty-free purchases. flag The Sanya International Duty Free Shopping Complex and other sites saw sustained growth in sales and foot traffic. flag Inbound overnight tourists surpassed 1.5 million, up 35.2%, and total tourism spending reached 225.4 billion yuan, up 10.5%. flag Officials aim to establish Hainan as a global tourism and consumption hub by 2035.

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