Cities in British Columbia compete to claim actor Hudson Williams, star of *Heated Rivalry*, to boost tourism after he became an Olympic torchbearer.

British Columbia cities including Vancouver, Kamloops, and Kelowna are vying to claim Hudson Williams, star of the internationally popular series *Heated Rivalry*, as their own, using his ties to the region to boost tourism. Williams, born in Kelowna and raised in Kamloops, now lives in Vancouver and has connections to New Westminster and Langara College. Tourism boards have launched playful social media campaigns highlighting his links, sparking a lighthearted rivalry. The competition gained momentum after Williams and co-star Connor Storrie were named torchbearers for the 2026 Milan Cortina Olympics, further elevating the show’s global profile.