Meta tests limiting Facebook users to two external links monthly in U.S. and U.K., raising concerns for event promoters.

Meta is testing a limit of two external links per month on Facebook for users in the U.S. and U.K., sparking concern among B.C. event promoters despite the test not currently including Canada. The restriction, affecting pages and profiles in professional mode, could hinder marketing efforts for small promoters who rely on links to share event details. While links in comments and to Meta-owned platforms remain unrestricted, the cap adds pressure to outreach, especially in smaller markets. Promoters urge better advertising access and stronger collaboration between venues and organizers to support live events amid digital challenges.