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flag Laos aims to attract over 43 million tourists by 2030, focusing on sustainable growth and green tourism.

flag Laos is boosting its tourism sector as a key driver of sustainable growth, aiming for over 43 million visitors from 2026 to 2030, including 22 million international tourists. flag Building on more than 4.5 million international arrivals in 2025—an 11% rise from 2024—the government, led by Minister Suansavanh Viyaket, is advancing green tourism strategies, improving infrastructure, training workers, and promoting destinations digitally. flag Supported by locals, the plan emphasizes environmental protection, community involvement, and showcasing Laos’ natural and cultural heritage. flag Top source countries remain Thailand, China, and Vietnam.

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