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TikTok’s new U.S. entity now collects precise location data and expands AI tracking, requiring user opt-in, amid ongoing privacy concerns.
TikTok has updated its U.S. privacy policy under its new American-owned entity, TikTok USDS Joint Venture LLC, allowing the collection of precise GPS location data—previously only approximate—along with expanded tracking of user interactions with AI tools.
The changes, part of a government-mandated restructuring to address national security concerns, also enable broader advertising data use across platforms.
While location tracking is optional and off by default, requiring user opt-in, no rollout date has been set.
The venture, backed by Oracle and other investors, aims to store U.S. user data in American cloud infrastructure.
Despite claims of compliance with U.S. law and user controls, concerns persist over data privacy, transparency, and ByteDance’s remaining minority stake.
La nueva entidad estadounidense de TikTok ahora recopila datos de ubicación precisos y expande el seguimiento de IA, requiriendo la participación del usuario, en medio de las continuas preocupaciones sobre la privacidad.