North Dakota Highway Patrol boosts traffic safety outreach with viral Gen-Z-style social media content featuring dash cams and mascot Gary.

The North Dakota Highway Patrol has seen a surge in social media engagement, with millions of views, after shifting to humorous, relatable content featuring Gen-Z slang, dash cam footage, and its mascot Gary the Bloodhound. The strategy has boosted followers and expanded outreach, especially among younger audiences, while promoting traffic safety. The agency’s creative approach reflects a growing trend of public safety groups using digital platforms to connect with communities and spread awareness effectively.