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flag Australian jewellers struggle with 64% gold price surge in 2025, forcing price hikes and shifts in consumer demand.

flag Australian jewellers face rising costs as gold prices surged 64% in 2025—its biggest annual gain since 1979—driven by global instability, inflation fears, and declining trust in the US dollar. flag Prices hit over $4,800 per ounce amid geopolitical tensions and erratic U.S. policies, forcing retailers to frequently lock in supplies and adjust prices, squeezing margins. flag Consumers are shifting to lighter gold alloys, platinum, or simpler designs, while demand for engagement rings remains strong despite reduced purchases of chains and pendants. flag Experts expect gold’s bull market to continue due to ongoing economic uncertainty, high debt, and skepticism toward central banks, though short-term pullbacks may occur.

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