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flag India's ODOP program, launched in 2018, now spans 770 districts, boosting local products, livelihoods, and exports through branding and digital platforms.

flag India’s One District One Product (ODOP) initiative, launched in 2018 in Moradabad, Uttar Pradesh, has expanded to over 770 districts by December 2025, promoting unique local products like brassware through branding, market access, and digital platforms. flag Supported by the DPIIT, the program has listed over 1,200 products across textiles, food, handicrafts, and minerals, boosting sales via GeM-ODOP Bazaar and trade events such as UPITS 2025. flag It has strengthened livelihoods, driven regional development, and aligned with national goals like Aatmanirbhar Bharat, with significant export growth in Uttar Pradesh and ₹20.77 crore in business deals generated at the 2025 trade show.

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