Darrell Jones plans to announce his candidacy for B.C. Conservative leadership on Jan. 28, 2026.

Former grocery executive Darrell Jones plans to make a "big announcement" in Surrey, B.C., on January 28, 2026, signaling he may run for leadership of the British Columbia Conservatives. The move follows his previous statement that he was "seriously considering" the role after John Rustad’s departure. Jones, known for his "Darrell's deals" TV ads, has promoted a campaign website encouraging volunteers, donations, and memberships. If he enters, he would join at least six other declared candidates. He has cited lessons from B.C. billionaire Jimmy Pattison, emphasizing that British Columbians would be his "boss" if he became premier. The leadership race is shaping up to define the party’s future.