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flag Americans spent $12,308 on average trying to lose weight in 2025, with 86% saying they’d work harder for a $5,000 reward.

flag A new poll of 2,000 U.S. adults trying to lose weight found they spent an average of $12,308 in 2025 on efforts including food, clothing, fitness, and repeated diets, revealing a “weight tax” with potential monthly savings of $197 if goals are met. flag Respondents, who averaged six failed attempts over the past decade, cited improved health, energy, and clothing fit as key motivators. flag Despite strong intent—77% aiming to fit into favorite clothes—86% said they’d work harder for a $5,000 reward. flag Experts call for integrated, affordable, and sustainable programs combining medical, nutritional, and physical guidance to improve long-term success.

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