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flag Zepto drops "10-minute delivery" branding after government recommendation, citing job creation and upcoming IPO.

flag Zepto CEO Aadit Palicha said the company welcomes the Labour Ministry’s recommendation to drop "10-minute delivery" branding, calling it a fair and constructive step. flag In a LinkedIn post, he highlighted a positive meeting with Labour Minister Mansukh Mandaviya, emphasizing Zepto’s creation of over 180,000 delivery jobs and 40,000+ roles in logistics and retail. flag The company is working with the government on social security for gig workers and has responded to feedback by removing the branding, aligning with industry-wide changes. flag Zepto is also preparing for an ₹11,000 crore IPO via a confidential route.

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