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Zepto drops "10-minute delivery" branding after government recommendation, citing job creation and upcoming IPO.
Zepto CEO Aadit Palicha said the company welcomes the Labour Ministry’s recommendation to drop "10-minute delivery" branding, calling it a fair and constructive step.
In a LinkedIn post, he highlighted a positive meeting with Labour Minister Mansukh Mandaviya, emphasizing Zepto’s creation of over 180,000 delivery jobs and 40,000+ roles in logistics and retail.
The company is working with the government on social security for gig workers and has responded to feedback by removing the branding, aligning with industry-wide changes.
Zepto is also preparing for an ₹11,000 crore IPO via a confidential route.
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Zepto abandona la marca de "entrega en 10 minutos" después de la recomendación del gobierno, citando la creación de empleos y la próxima IPO.