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flag South Dakota broke tourism records in 2025 with nearly 15 million visitors and $5.16 billion in spending.

flag South Dakota welcomed nearly 15 million visitors in 2025, setting record highs for tourism with $5.16 billion in spending, a 1.1% increase from 2024. flag The sector contributed 4.7% to the state’s economy, supported nearly 59,200 jobs, and generated $406 million in tax revenue. flag Officials credited steady domestic travel, rising day-trippers, and strong demand for outdoor and cultural experiences for the growth. flag The state is preparing for the 2026 “America 250” celebration with events like a Mount Rushmore fireworks show and a patriotic passport program.

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