Reebok named Karol G global ambassador, launching a sneaker line inspired by its heritage on February 18, 2026.

Reebok has named Colombian pop star Karol G its global ambassador, launching a multi-year partnership to promote the brand’s “Born Classic. Worn for Life” campaign. The collaboration, announced January 21, 2026, features a signature sneaker collection inspired by Reebok’s heritage, including the Workout Plus and Freestyle models, made with real leather and priced between $75 and $90. The unisex and women-specific styles, set to launch February 18, highlight street culture and Latina influences, aiming to connect Reebok’s legacy with modern style and authenticity. The move reflects Reebok’s strategy to strengthen its presence through high-profile artistic partnerships.