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flag Red Squirrel Appreciation Day 2026 highlighted UK conservation efforts amid threats from invasive greys and deadly virus outbreaks.

flag January 21, 2026, marked Red Squirrel Appreciation Day, spotlighting the ongoing conservation efforts to protect native red squirrels in the UK, especially in Cumbria, where populations face threats from non-native grey squirrels. flag Greys outcompete reds for resources and carry squirrel pox virus, which is lethal to reds. flag In 2024, multiple virus outbreaks in Keswick caused significant declines. flag Volunteers monitor populations, maintain feeding stations, and humanely manage grey numbers year-round. flag A photo gallery featuring red squirrels from the region was shared to raise awareness, with the public invited to contribute images to support conservation.

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