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flag Meta is rolling out ads to all global Threads users, using AI targeting, with full availability by mid-2026.

flag Meta is expanding ads on Threads to all users worldwide, following a test in 30 countries. flag With over 400 million monthly active users, the platform is now integrated into Meta’s global ad system. flag Ads, using AI-driven targeting similar to Facebook and Instagram, will appear natively in feeds as images, videos, and carousels. flag The rollout will be gradual, starting low and increasing over several months, with full global availability expected by mid-2026.

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