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flag Google.org gives $2M to Sundance for AI training for filmmakers, part of broader tech push on ethical AI use.

flag Google.org has pledged $2 million to the Sundance Institute for a three-year AI Literacy Initiative, aiming to train over 100,000 independent filmmakers in ethical and practical AI use. flag The program, accessible via Sundance Collab, will offer free resources, workshops, mentorship, and AI tool access, focusing on responsible integration of technologies like video generation and editing. flag The effort, part of Alphabet’s broader AI education push, seeks to empower creators, address industry concerns around copyright and labor, and shape policies that reflect artistic needs. flag Adobe also announced that 85% of Sundance Film Festival’s selected filmmakers used its software, coinciding with new AI-powered updates to Premiere and Firefly, and a $10 million creator support initiative.

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