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flag Believe and Tileyard launch Tenace Records, signing Pale Waves as first act.

flag Believe UK and Tileyard Music have launched Tenace Records, a new UK joint venture label focused on independent artist development. flag Led by Tileyard co-founders Charlie Arme and Michael Harwood as co-presidents and Chris Dashwood as general manager, the label combines Believe’s global distribution and data resources with Tileyard’s artist services and creative support. flag Emphasizing hands-on guidance and long-term artist ownership, Tenace’s first signing is the UK guitar-pop band Pale Waves, whose upcoming releases will be the label’s debut projects. flag The launch marks a strategic expansion of both companies’ presence in the UK music market.

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