U.S. tariffs on Asian imports are raising Amazon prices by 10% to 60%, hurting consumers and reducing choices.

Amazon CEO Andy Jassy warned that rising U.S. tariffs, particularly on imports from China, Vietnam, and India, are driving up prices on Amazon as sellers exhaust pre-tariff inventory and pass costs to consumers. Price increases, noticeable since early 2025, affect electronics, apparel, and other goods, with tariffs adding 10% to 60% in duties. While some sellers absorb costs or use mixed strategies, the long-term impact includes reduced consumer choice and sustained inflationary pressure. Jassy cited supply chain adjustments and AI tools as mitigating factors but emphasized that trade policy remains a key driver of higher prices.