OnePlus shipments dropped over 20% in 2024 due to shrinking markets, canceled products, and restructuring under Oppo.

Due to store closures, reduced operations in North America and Europe, and declining market share in important markets like China and India, OnePlus is reportedly experiencing a sharp decline, with global shipments falling over 20% in 2024 to 13–14 million units. Restructuring has resulted in office closures, layoffs, and centralized decision-making in China, while major products, such as the OnePlus Open 2 and 15s compact, are reportedly cancelled. The brand's independent identity seems to be eroding under parent company Oppo, raising questions about its long-term survival despite favorable reviews for recent devices and assurances of ongoing support.