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flag iQIYI International hit record overseas subscribers in 2025, driven by region-specific content and plans to expand global, localized programming.

flag iQIYI International reported strong 2025 overseas growth, with its international business becoming a major expansion driver and reaching record average daily subscribers. flag Regional preferences varied: Southeast Asians favored localized and dubbed content, North Americans engaged with Chinese and Thai dramas, animation, and music shows, East Asians preferred suspense and detective genres, and Middle Eastern and North African audiences liked Chinese military-themed content. flag The company plans to boost investments in high-quality Asian content, support global talent, and expand its reach by blending Chinese originals with locally produced programming tailored to regional tastes.

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