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flag Goodfood Market lost CAD 2.6 million in Q1 2026, citing fewer customers and lower orders despite improved margins and cash flow.

flag Goodfood Market reported a Q1 2026 net loss of CAD 2.6 million, a wider loss than the prior year, with net sales dropping 21% to CAD 27.5 million due to fewer active customers and lower order rates, though average order value rose. flag Gross margin improved to 42.3% from 39.6% on higher basket values and reduced discounting. flag Adjusted EBITDA fell to CAD 1.0 million, and cash flow from operations was positive at CAD 1.4 million. flag The company ended the quarter with about 66,000 active customers, down from prior periods, as it cut marketing to improve profitability. flag A CFIA license issue at its Montreal facility was resolved. flag Management emphasized liquidity, margin discipline, and shifting toward higher-quality revenue streams like Heat & Eat and Genuinty, while avoiding fixed cost increases and focusing on service reliability.

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