Thailand launches tourism campaign with Lisa at Red Lotus Lake, aiming for 3 trillion baht in revenue.

The Tourism Authority of Thailand has released a new promotional poster featuring K-pop star Lisa at Red Lotus Lake in Udon Thani, part of the year-long "Feel All The Feelings" campaign. The image, unveiled January 20, 2026, shows the lake at dawn with blooming pink lotuses, highlighting tranquility and natural beauty. Lisa, Thailand’s official ambassador for the campaign, follows a January 13 release showcasing Wat Chedi Luang in Chiang Mai. The initiative aims to boost tourism revenue beyond 3 trillion baht in 2026 by emphasizing emotional experiences. A full campaign video is set to premiere January 28 across official platforms.