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flag Refrigerated cigarettes, or "fridge cigs," are a viral 2026 trend claiming health benefits, though experts say they remain dangerous.

flag Fridge cigs, or refrigerated cigarettes, have gained sudden popularity in early 2026 as a viral trend on social media, with users claiming the cold temperature enhances flavor and reduces throat irritation. flag The phenomenon has sparked debate among health experts, who warn that cooling tobacco products does not reduce their health risks. flag Despite the lack of scientific backing, the trend continues to spread, particularly among younger adults, fueled by influencers and short-form video content.

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