Mixue, a Chinese fast-food chain, launched in the U.S. with low-priced drinks and strong consumer demand.

Mixue, a Chinese fast-food chain with over 46,000 global locations, launched its first U.S. stores in New York City and Los Angeles in December 2025, drawing long lines and strong consumer interest. Known for ultra-low prices, its ice cream, coffee, and boba drinks start under $2, with a discounted combo totaling $3.63. The brand’s rapid expansion follows a successful Hong Kong IPO in March 2025, where its stock rose over 60%. Mixue’s affordable model and high-volume strategy position it as a potential disruptor in the American fast-food market.