Japan welcomed a record 42.7 million tourists in 2025, boosted by a weak yen and new destinations, despite a drop in Chinese visitors.

Japan welcomed a record 42.7 million foreign tourists in 2025, surpassing 40 million for the first time, driven by a weak yen and government efforts to promote lesser-known destinations. Despite a 45% drop in Chinese visitors in December—down to about 330,000—due to diplomatic tensions following Prime Minister Sanae Takaichi’s remarks on Taiwan, overall tourism remained strong. Travel from the U.S., Australia, and other Asian countries helped offset the decline, and foreign spending reached a record ¥9.5 trillion. Officials continue to address overcrowding in popular areas with entry fees and visitor caps, while aiming for 60 million annual visitors by 2030.