Fitness First Australia launches campaign urging daily movement, citing 78% of adults don’t meet activity guidelines.

Fitness First Australia has launched the “Let’s Put Fitness First” campaign, highlighting that 78% of adults miss recommended physical activity levels, with the average person sitting 76% of their workday. The nationwide initiative, developed with Leo Australia and supported by Spark Foundry, uses data from the ABS to promote everyday movement over image-focused fitness. Featuring creative by Robin Davey, it runs across out-of-home, digital, radio, and social platforms, including step takeovers in Sydney and Melbourne. The campaign emphasizes inclusivity, progress over perfection, and accessible health habits, backed by industry leaders praising its human-centered approach.