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flag Sapa, Vietnam, named Asia’s top emerging travel spot for 2026 due to rising booking interest.

flag Sapa, Vietnam, has been named Asia’s top emerging travel destination for 2026 by Agoda’s New Horizons ranking, based on rising booking interest. flag The report highlights Sapa’s growing popularity alongside Okayama and Matsuyama in Japan, Bandung in Indonesia, and Takamatsu in Japan. flag New entries in the top 100 include Ko Phangan and Ko Tao in Thailand, and Nagano, Nara, Shizuoka, Kagoshima, and Aomori in Japan, reflecting a shift toward lesser-known, culturally rich destinations. flag Agoda attributes the trend to demand for authentic, off-the-beaten-path experiences. flag Travelers are encouraged to explore over 6 million properties, 130,000 flight routes, and 300,000 activities via agoda.com/deals or the Agoda app.

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