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flag New Jersey retailers boost early sales for holidays to lift spirits during long winter months.

flag Early holiday sales for Valentine’s Day, St. Patrick’s Day, and Easter are seen as beneficial in New Jersey, where prolonged winter darkness and cold weather can affect mood. flag By accelerating promotions, retailers offer psychological relief and a sense of anticipation, helping residents endure the season. flag The buildup provides mental comfort and a reason to look forward to brighter days, making winter more bearable. flag Once spring arrives, the marketing pace naturally slows.

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