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flag X launched a $1M prize for top long-form articles to boost quality journalism and compete with platforms like Substack.

flag X, Elon Musk’s social media platform, has launched a $1 million prize for the best long-form article in its next creator payout cycle, aiming to boost high-quality, original journalism. flag The initiative, part of X’s push to become an “everything app,” encourages in-depth content through its Articles feature, which offers formatting tools and is currently available to Premium+ users and select creators. flag While specific judging criteria and timelines remain undisclosed, the reward underscores X’s strategy to attract writers and compete with platforms like Substack and traditional blogs by combining audience reach with financial incentives.

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