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flag OpenAI is testing ads in ChatGPT for free and low-cost users to boost revenue, starting with select users.

flag OpenAI is testing advertisements in ChatGPT for free and low-cost users, marking a shift from its ad-free model. flag The ads will appear within the chat interface and are intended to diversify revenue amid rising costs. flag The rollout is gradual, starting with select users, and the company says core functionality will remain unchanged. flag Details on ad format, targeting, or frequency are not yet available. flag Premium users may be exempt, but OpenAI has not confirmed this. flag The move reflects broader industry trends toward monetizing free AI services through advertising.

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