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OpenAI is testing ads in ChatGPT for free and low-cost users to boost revenue, starting with select users.
OpenAI is testing advertisements in ChatGPT for free and low-cost users, marking a shift from its ad-free model.
The ads will appear within the chat interface and are intended to diversify revenue amid rising costs.
The rollout is gradual, starting with select users, and the company says core functionality will remain unchanged.
Details on ad format, targeting, or frequency are not yet available.
Premium users may be exempt, but OpenAI has not confirmed this.
The move reflects broader industry trends toward monetizing free AI services through advertising.
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OpenAI está probando anuncios en ChatGPT para usuarios gratuitos y de bajo costo para aumentar los ingresos, comenzando con usuarios seleccionados.