A nationwide country radio campaign launched Jan. 17, 2026, promotes an unconfirmed convention with themed segments on stations like The Bobby Bones Show.

A nationwide radio promotion titled "Sore Losers: It's Convention Time!" is underway on multiple country music stations across the U.S., featuring segments hosted by The Bobby Bones Show and other regional affiliates. The campaign, launching on January 17, 2026, highlights a coordinated effort among stations to engage listeners with themed content tied to an upcoming event, though specific details about the convention’s purpose or schedule remain unconfirmed.