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flag Pathfinder Marketing won top SEO award for turning Little Shop of Happiness into a seven-figure e-commerce business in 12 months using AI and organic search.

flag Perth-based Pathfinder Marketing won Best APAC SEO Campaign at the 2025 Global Search Awards for transforming Little Shop of Happiness into a seven-figure e-commerce business in 12 months using organic search. flag The campaign achieved a 12.75x ROI, a 27% rise in organic traffic, and enabled the company’s first seven-figure revenue year by expanding targeted category pages, aligning content with customer intent, and using AI tools like ChatGPT and Google Sheets to accelerate work. flag The agency’s focus on measurable business results, efficient budget use, and innovative content reuse from sister brands impressed judges, highlighting a shift toward AI-driven SEO. flag Pathfinder’s newly launched AI SEO sub-brand positions it as Australia’s first dedicated AI search platform.

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