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Pathfinder Marketing won top SEO award for turning Little Shop of Happiness into a seven-figure e-commerce business in 12 months using AI and organic search.
Perth-based Pathfinder Marketing won Best APAC SEO Campaign at the 2025 Global Search Awards for transforming Little Shop of Happiness into a seven-figure e-commerce business in 12 months using organic search.
The campaign achieved a 12.75x ROI, a 27% rise in organic traffic, and enabled the company’s first seven-figure revenue year by expanding targeted category pages, aligning content with customer intent, and using AI tools like ChatGPT and Google Sheets to accelerate work.
The agency’s focus on measurable business results, efficient budget use, and innovative content reuse from sister brands impressed judges, highlighting a shift toward AI-driven SEO.
Pathfinder’s newly launched AI SEO sub-brand positions it as Australia’s first dedicated AI search platform.
Pathfinder Marketing ganó el máximo premio de SEO por convertir Little Shop of Happiness en un negocio de comercio electrónico de siete cifras en 12 meses utilizando IA y búsqueda orgánica.