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Dyson opens flagship outlet store at Bicester Village, expanding into luxury retail with focus on service.
Dyson is opening a flagship store at Bicester Village in Oxfordshire, joining over 150 luxury brands including Burberry and Armani.
The new location, announced in early January 2026, marks Dyson’s expansion into outlet retail, with a store leader role emphasized to ensure high service standards and exceptional customer experiences.
The opening strengthens Bicester Village’s position as a top European shopping destination.
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Dyson abre una tienda insignia en Bicester Village, expandiéndose al comercio minorista de lujo con enfoque en el servicio.