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An AI-generated Aboriginal persona, "Bush Legend," sparks backlash for cultural appropriation, stereotyping, and lack of Indigenous consent.
An AI-generated persona called the "Bush Legend," depicted as an Aboriginal man sharing stories with didgeridoo music, has drawn criticism from Indigenous communities.
Though some videos include AI disclaimers, many viewers are unaware the character is fictional and created without any connection to Aboriginal or Torres Strait Islander peoples.
The figure uses stereotypical Indigenous imagery—ochre paint, cultural jewelry—without authentic context or consent, sparking concerns over cultural appropriation, dubbed "AI Blakface."
Critics say the portrayal undermines Indigenous self-determination, exploits cultural identity, and perpetuates harmful stereotypes, especially as non-Indigenous creators profit from fabricated representations.
With minimal Indigenous involvement in AI development and weak national regulations, the trend raises alarms about the erosion of real Indigenous voices and cultural integrity in digital spaces.
Un personaje aborigen generado por IA, "Bush Legend", provoca una reacción violenta por la apropiación cultural, los estereotipos y la falta de consentimiento indígena.