Super.money launched a QR code-enabled kite at Mumbai’s Makar Sankranthi, offering cashback on first UPI transactions.

super.money marked Makar Sankranthi in Mumbai by launching a large, interactive kite at Carter Road featuring a QR code that unlocked cashback on first UPI transactions. The event combined cultural tradition with digital engagement, inviting participants to scan the code and receive physical kites, fostering intergenerational interaction. The campaign highlighted the fintech platform’s focus on making financial transactions simple, secure, and enjoyable, aligning with its youth-oriented, UPI and credit-driven services.